Branding

medical-stethoscope (2)

Diagnosis

strategy (2)

Strategy

idea (2)

Creativity

Brand Analysis:

Through investigation, analysis and creativity we get to achieve deep and clear comprehension of the  needs not met and the opportunities related to the brand, the customers and the market, which let us build value for the company.
  • Brand Audit

We study and analyse the brand  elements of your company to find those aspects which differenciate it from the rest and make it unique in order to design true solutions that generate brand value.

  • Consumer Understanding

We explore the target’s motivations, feelings and behaviours to get knowledge about how and why they choose, buy and interact with brands. By undesrtanding these buying patterns we are able to locate those insight which link the brand, the company and the client.

  • Competitive Analysis

By studying the main market agents we identify the gaps the market does not fill this will be the key to set the value proposal and the brand strategy.

  • Innovation Workshops

In Zest we think that nobody understands the essence of a company better than those who take part on it. That’s why we do co-creation sessions to identify the improvement opportunities for the Brand.

  • Brand Audit

We study and analyse the brand  elements of your company to find those aspects which differenciate it from the rest and make it unique in order to design true solutions that generate brand value.

  • Consumer Understanding

We explore the target’s motivations, feelings and behaviours to get knowledge about how and why they choose, buy and interact with brands. By undesrtanding these buying patterns we are able to locate those insight which link the brand, the company and the client.

  • Competitive Analysis

By studying the main market agents we identify the gaps the market does not fill this will be the key to set the value proposal and the brand strategy. 

  • Innovation Workshops

In Zest we think that nobody understands the essence of a company better than those who take part on it. That’s why we do co-creation sessions to identify the improvement opportunities for the Brand.

Brand Strategy:

We build and develop the creative and strategic basis for the future by clearly defining the company’s value proposal, identity and architecture. Taking this into account we generate relevance, distinction and economic value for the business.

  • Brand Identity

By combining the most relevant aspects for the customer and the strongest brand features we build a brand identity which is relevant, distinctive and able to endure over time.

  • Brand Platform

We identify and define the value proposal as well as the position we aspire to build a solid and distinguishing brand platform upon which all the brand touchdowns shall rely.

  • Brand Architecture

We bolster the consistency and the sinergy between the different business areas. We implement strategic guidelines for each brand to maximize the total value of the portfolio.

  • Naming, Claim & Verbal Identity

We create a language which shall become a brand signature that is going to be easily recognizable and, at the same time, coherent with the rest of the brand. It is all about innovating to create relevant and memorable nouns.

  • Brand Identity

By combining the most relevant aspects for the customer and the strongest brand features we build a brand identity which is relevant, distinctive and able to endure over time.

  • Brand Platform

We identify and define the value proposal as well as the position we aspire to build a solid and distinguishing brand platform upon which all the brand touchdowns shall rely.

  • Brand Architecture

We bolster the consistency and the sinergy between the different business areas. We implement strategic guidelines for each brand to maximize the total value of the portfolio.

  • Naming, Claim & Verbal Identity

We create a language which shall become a brand signature that is going to be easily recognizable and, at the same time, coherent with the rest of the brand. It is all about innovating to create relevant and memorable nouns.

Brand experience:

The purpose is to design unique experiences to connect the people to the brand in a meaningful and relevant way. This shall be done through the creation and incorporation of products, services, behaviours and market environments.

  • Visual Identity

It must portray the essence of the brand and at the same time make it charasteristic and consistent in all its features. The Visual Identity that we create make the brand come to life and look easily recognizable.

  • Sesory Identity

We detect the sensory nuances that make the brand persist in the customer’s memory. Sensations the customer will link to the brand.

  • Packaging

Your product with your identity imprinted. Clear and visible. Our packaging services make the product shine and turn it into an added value. 

  • Customer experience

We ease the customer experience through a comfortable and comprehensive process that goes through all the customer-brand touchpoints, from reception to buying and recommendation.

  • Visual Identity

It must portray the essence of the brand and at the same time make it charasteristic and consistent in all its features. The Visual Identity that we create make the brand come to life and look easily recognizable.

  • Sensory Identity

We detect the sensory nuances that make the brand persist in the customer’s memory. Sensations the customer will link to the brand.

  • Packaging

Your product with your identity imprinted. Clear and visible. Our packaging services make the product shine and turn it into an added value. 

  • Customer experience

We ease the customer experience through a comfortable and comprehensive process that goes through all the customer-brand touchpoints, from reception to buying and recommendation.