Branding
Diagnosis
Strategy
Creativity
Brand analysis:
- Brand Audit
We study and analyze the company’s brand elements to find those aspects that make it unique, and thus design authentic solutions that generate brand value.
- Consumer Understanding
We deeply explore the motivations, feelings and behaviors of target audiences to gain an understanding of how and why people choose, buy and interact with brands. By understanding these purchase drivers, we can identify those insights that connect the brand, the business and the consumer
- Competitive analysis
Through a study of the main market players, we identify the gaps that it does not satisfy, which will be key to defining both the brand’s value proposition and its strategy.
- Innovation workshops
At Zest we believe that no one understands the essence of a company better than its members. That is why we develop co-creation sessions that allow us to identify improvement opportunities for the brand.
- Brand Audit
We study and analyze the company’s brand elements to find those aspects that make it unique, and thus design authentic solutions that generate brand value.
- Consumer Understanding
We deeply explore the motivations, feelings and behaviors of target audiences to gain an understanding of how and why people choose, buy and interact with brands. By understanding these purchase drivers, we can identify those insights that connect the brand, the business and the consumer
- Competitive analysis
Through a study of the main market players, we identify the gaps that it does not satisfy, which will be key to defining both the brand’s value proposition and its strategy.
- Innovation workshops
At Zest we believe that no one understands the essence of a company better than its members. That is why we develop co-creation sessions that allow us to identify improvement opportunities for the brand.
Brand strategy:
We build and develop the strategic and creative foundations for your future by clearly defining your value proposition, identity and architecture. This allows us to create identification, differentiation, relevance and economic value for the business.
- Brand identity
Through a combination of the most relevant aspects for the client and the strongest elements of the brand, , we build a differentiating brand identity, relevant and capable of lasting over time.
- Brand platform
By identifying and defining the value proposition and the positioning to which we aspire, we build a solid and differentiating brand platform on which all the touchpoints of the brand with the client will rest. touchpoint de la marca con el cliente.
- Brand architecture
We promote coherence and synergy between the different lines of the business. We develop strategic guidelines for each brand in order to maximize the total value of the briefcase.
- Naming, claim and verbal identity
We create a distinctive language to express ourselves in a recognizable way and at the same time consistent with the rest of the brand. We innovate to create creative, relevant and memorable names.
- Brand identity
Through a combination of the most relevant aspects for the client and the strongest elements of the brand, , we build a differentiating brand identity, relevant and capable of lasting over time.
- Brand platform
By identifying and defining the value proposition and the positioning to which we aspire, we build a solid and differentiating brand platform on which all the touchpoints of the brand with the client will rest. touchpoint de la marca con el cliente.
- Brand architecture
We promote coherence and synergy between the different lines of the business. We develop strategic guidelines for each brand in order to maximize the total value of the briefcase.
- Naming, claim and verbal identity
We create a distinctive language to express ourselves in a recognizable way and at the same time consistent with the rest of the brand. We innovate to create creative, relevant and memorable names.
Brand experience:
By creating and integrating products, services, behaviors, communications and environments, we design unique experiences that connect people and brands in a relevant and meaningful way.
- Visual identity
It must capture the essence of the brand, while making it differentiating and consistent in all its aspects. We design a visual identity that makes the brand come to life and is easily recognizable on any medium.
- Sensory identity
We identify the necessary sensory nuances that make the brand last in the customer’s memory. We create sensations that link the client to the brand.
- Packaging
We express your identity in the clearest and most visible way on your product. We generate added value through packaging that stands out and becomes an additional value of the product.
- Customer experience
We facilitate the customer’s commercial experience by developing a comfortable and consistent process, going through all the customer’s points of contact with the brand, from acquisition to purchase and recommendation.
- Visual identity
It must capture the essence of the brand, while making it differentiating and consistent in all its aspects. We design a visual identity that makes the brand come to life and is easily recognizable on any medium.
- Sensory identity
We identify the necessary sensory nuances that make the brand last in the customer’s memory. We create sensations that link the client to the brand.
- Packaging
We express your identity in the clearest and most visible way on your product. We generate added value through packaging that stands out and becomes an additional value of the product.
- Customer experience
We facilitate the customer’s commercial experience by developing a comfortable and consistent process, going through all the customer’s points of contact with the brand, from acquisition to purchase and recommendation.
