{"id":3343,"date":"2022-10-31T12:37:57","date_gmt":"2022-10-31T12:37:57","guid":{"rendered":"https:\/\/zest-agency.com\/?p=3343"},"modified":"2022-11-11T07:33:41","modified_gmt":"2022-11-11T07:33:41","slug":"redes-sociales-compras-click","status":"publish","type":"post","link":"https:\/\/zest-agency.com\/en\/redes-sociales-compras-click\/","title":{"rendered":"Redes sociales: Compras a golpe de click"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3343\" class=\"elementor elementor-3343\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1de24c02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1de24c02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-694a624e\" data-id=\"694a624e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4752bb elementor-widget elementor-widget-text-editor\" data-id=\"b4752bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tan importante es contar con una plataforma de venta a trav\u00e9s de Internet como contar con la presencia en una o varias redes sociales, ya que son un elemento de referencia para la mayor\u00eda de los compradores. De hecho,<b> seg\u00fan el\u00a0<a href=\"https:\/\/iabspain.es\/estudio\/estudio-de-redes-sociales-2021\/\" target=\"_blank\" rel=\"noopener\">estudio de Redes Sociales IAB Spain 2021<\/a>, m\u00e1s de la mitad de los usuarios buscan informaci\u00f3n en estos canales:\u00a0<a href=\"https:\/\/www.facebook.com\/ZestAgencyEs\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCg6BRazwLkp94NpsMKFlb6w\" target=\"_blank\" rel=\"noopener\">Youtube<\/a>,<a href=\"https:\/\/www.instagram.com\/zestagencyes\/\" target=\"_blank\" rel=\"noopener\"> Instagram<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/Zest_Agency\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/api.whatsapp.com\/send?phone=34672652299&amp;text=%C2%A1Hola%20Zest!\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>\u00a0y\u00a0<a href=\"https:\/\/www.linkedin.com\/authwall?trk=qf&amp;original_referer=&amp;sessionRedirect=https%3A%2F%2Fes.linkedin.com%2Fcompany%2Fzest-agency\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>,<\/b> por orden de importancia antes de decidirse a comprar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e46d3f elementor-widget elementor-widget-image\" data-id=\"3e46d3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/3d-illustration-smartphone-and-gift-boxes-tied-to-balloons-while-floating-in-the-sky-online-shopping-and-deliver-service-concept-1024x768.jpg\" class=\"attachment-large size-large wp-image-3312\" alt=\"\" srcset=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/3d-illustration-smartphone-and-gift-boxes-tied-to-balloons-while-floating-in-the-sky-online-shopping-and-deliver-service-concept-1024x768.jpg 1024w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/3d-illustration-smartphone-and-gift-boxes-tied-to-balloons-while-floating-in-the-sky-online-shopping-and-deliver-service-concept-300x225.jpg 300w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/3d-illustration-smartphone-and-gift-boxes-tied-to-balloons-while-floating-in-the-sky-online-shopping-and-deliver-service-concept-768x576.jpg 768w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/3d-illustration-smartphone-and-gift-boxes-tied-to-balloons-while-floating-in-the-sky-online-shopping-and-deliver-service-concept-1536x1152.jpg 1536w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/3d-illustration-smartphone-and-gift-boxes-tied-to-balloons-while-floating-in-the-sky-online-shopping-and-deliver-service-concept-2048x1536.jpg 2048w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/3d-illustration-smartphone-and-gift-boxes-tied-to-balloons-while-floating-in-the-sky-online-shopping-and-deliver-service-concept-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c156146 elementor-widget elementor-widget-text-editor\" data-id=\"c156146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con la introducci\u00f3n del comercio electr\u00f3nico en las principales redes sociales podemos experimentar una nueva forma de compra mucho m\u00e1s social e instant\u00e1nea. <b>La compra a trav\u00e9s de redes sociales tiene una tasa de adopci\u00f3n de m\u00e1s del 20% entre los usuarios de Internet en Espa\u00f1a<\/b>, sobre todo entre los segmentos de poblaci\u00f3n\u00a0<a href=\"https:\/\/zest-agency.com\/todo-sobre-la-generacion-z\/\" target=\"_blank\" rel=\"noopener\">m\u00e1s joven<\/a>. Hablamos de una nueva tendencia en ecommerce que acerca a los seguidores, ofertas y productos que \u00fanicamente est\u00e1n disponibles en estas plataformas; y que da la posibilidad a los vendedores de convertir en ventas la relaci\u00f3n directa con sus seguidores. De hecho, tal es la importancia del ecommerce dentro de estas herramientas que algunas de ellas incluyen directamente un bot\u00f3n de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0f86f elementor-widget elementor-widget-heading\" data-id=\"5f0f86f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo s\u00e9 en qu\u00e9 redes sociales deber\u00eda centrarse mi negocio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb2836 elementor-widget elementor-widget-text-editor\" data-id=\"ddb2836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este caso, deber\u00e1s fijarte en c\u00f3mo es tu target objetivo, si son mujeres u hombres, entre que rango de edad rondan, etc. As\u00ed, debido probablemente a su <b>madurez y familiaridad,\u00a0<a href=\"https:\/\/www.facebook.com\/ZestAgencyEs\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/b>\u00a0sigue siendo la principal red social para las compras, en especial para las generaciones de m\u00e1s edad, mientras que la\u00a0<b><a href=\"https:\/\/zest-agency.com\/todo-sobre-la-generacion-z\/\" target=\"_blank\" rel=\"noopener\">Generaci\u00f3n Z<\/a>\u00a0suelen optar por el mayor atractivo visual de\u00a0<a href=\"https:\/\/www.instagram.com\/zestagencyes\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/b>. Cerca de 3500 millones de personas usan de manera activa las redes sociales, con un crecimiento entorno al 10% anual. Las <b>mujeres suelen seguir a los influencers en Instagram<\/b>, mientras que los <b>hombres prefieren Facebook<\/b>, seg\u00fan los datos que se desprenden de la encuesta\u00a0<a href=\"https:\/\/www.pwc.es\/es\/retail-consumo\/consumer-insights-survey-diciembre-2021.html\" target=\"_blank\" rel=\"noopener\">Global Consumer Survey Report 2021<\/a>\u00a0realizada por la empresa\u00a0<a href=\"https:\/\/astoundcommerce.com\/\" target=\"_blank\" rel=\"noopener\">Astound Commerce<\/a>\u00a0a un millar de consumidores en Norteam\u00e9rica, Europa (incluida Espa\u00f1a) y Oriente Medio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4a973 elementor-widget elementor-widget-image\" data-id=\"ae4a973\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-elegir-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3313\" alt=\"\" srcset=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-elegir-768x432.jpg 768w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-elegir-300x169.jpg 300w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-elegir-1024x576.jpg 1024w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-elegir-18x10.jpg 18w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-elegir.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a17c2 elementor-widget elementor-widget-heading\" data-id=\"b4a17c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tan importantes son las recomendaciones?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e9391 elementor-widget elementor-widget-text-editor\" data-id=\"12e9391\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta tendencia refuerza este tipo de comercio, que aparte de verse condicionado por la oferta, precio o conveniencia, se encuentra un elemento motivacional como son las recomendaciones. Seg\u00fan\u00a0<a href=\"https:\/\/iabspain.es\/reyes-justribo-nueva-directora-general-de-iab-spain\/\" target=\"_blank\" rel=\"noopener\">Reyes Justrib\u00f3<\/a>, directora general de\u00a0<a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Espa\u00f1a<\/a>, <b><i>\u00abun 56% de los usuarios online se fija en las recomendaciones de compra\u00bb<\/i><\/b>.<\/p><p>Para que se comprendan las oportunidades que surgen echemos un vistazo a algunos\u00a0<a href=\"https:\/\/review42.com\/resources\/referral-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">datos clave<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3dd89b elementor-widget elementor-widget-text-editor\" data-id=\"f3dd89b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Los consumidores recomendados por un amigo tiene cuatro veces m\u00e1s probabilidad de comprar.<\/li><li>Los clientes potenciales de referencia tienen una tasa de conversi\u00f3n un 30% m\u00e1s alta que los clientes potenciales de cualquier otro canal.<\/li><li>Las empresas B2B con referencias experimentan una tasa de conversi\u00f3n un 70% m\u00e1s alta.<\/li><li>Cuando son referidos por otros clientes, las personas tienen una tasa de retenci\u00f3n del 37% m\u00e1s alta.<\/li><li>Los consumidores conf\u00edan 7 veces m\u00e1s en las recomendaciones de sus amigos que en la publicidad convencional..<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f50029 elementor-widget elementor-widget-image\" data-id=\"6f50029\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/2451-1024x666.jpg\" class=\"attachment-large size-large wp-image-3311\" alt=\"\" srcset=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/2451-1024x666.jpg 1024w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/2451-300x195.jpg 300w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/2451-768x499.jpg 768w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/2451-1536x999.jpg 1536w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/2451-2048x1331.jpg 2048w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/2451-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d528053 elementor-widget elementor-widget-text-editor\" data-id=\"d528053\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Las opiniones positivas de otros usuarios se convierten en un elemento clave<\/b>, tienen un impacto directo en la decisi\u00f3n de compra de clientes nuevos, pero tambi\u00e9n aporta <b>beneficios como<\/b> son <b>el aumento de la fidelizaci\u00f3n y el aumento del conocimiento de la marca.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bffe67 elementor-widget elementor-widget-heading\" data-id=\"7bffe67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 ventajas generan las redes sociales en tu negocio?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d72b15 elementor-widget elementor-widget-text-editor\" data-id=\"5d72b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las redes sociales no solo son un excelente escaparate virtual y de consulta, sino que generan otra serie de ventajas para el comercio:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e5193 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"73e5193\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-handshake\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGeneran interacci\u00f3n de confianza\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<b>Las redes son el canal id\u00f3neo para establecer una relaci\u00f3n entre comercio y cliente<\/b> como si de una tienda f\u00edsica se tratase. Dar consejos, explicar el funcionamiento de un producto, resolver las dudas sobre una talla, ayudar a buscar el producto m\u00e1s adecuado para un regalo... estas cuestiones no solo generan confianza en el usuario, sino que aseguran adem\u00e1s comentarios positivos que pueden atraer a otros clientes.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d85649 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"3d85649\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-shopping-cart\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSon un canal de venta adicional\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tConscientes del impacto que tienen en la decisi\u00f3n del consumidor, <b>hace tiempo que las redes cuentan con su propia plataforma de venta<\/b>, que permite a los comercios mostrar y destacar sus productos y facilitar el proceso de compra dentro del propio ecommerce. Facebook Marketplace o Instagram Shopping son dos plataformas consolidadas en ese sentido, que adem\u00e1s no suponen ning\u00fan coste adicional para el negocio.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1f497 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"cd1f497\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-pie\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPermiten segmentar el mercado\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCon una inversi\u00f3n m\u00e1s peque\u00f1a que en los canales de publicidad tradicionales, <b>las redes sociales son una excelente herramienta para llegar al perfil de cliente concreto de cada negocio<\/b>, atendiendo a su lugar de residencia, su edad o sus intereses.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6cfe8 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"3e6cfe8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-chart-bar\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSon una fuente de datos\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<b>A trav\u00e9s de las herramientas de medici\u00f3n y estad\u00edstica de cada red social, se puede obtener<\/b> informaci\u00f3n de qu\u00e9 perfil de usuario visita la p\u00e1gina o cu\u00e1ntos ingresos se generan, <b>informaci\u00f3n con la que orientar nuevas campa\u00f1as de marketing.<\/b>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d493a05 elementor-widget elementor-widget-image\" data-id=\"d493a05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"416\" src=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/social-media-1.jpg\" class=\"attachment-large size-large wp-image-3324\" alt=\"\" srcset=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/social-media-1.jpg 700w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/social-media-1-300x178.jpg 300w, https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/social-media-1-18x12.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69962b7 elementor-widget elementor-widget-text-editor\" data-id=\"69962b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Llama la atenci\u00f3n que la publicidad, que durante mucho tiempo fue considerada como molesta en Internet, ha conseguido cautivar al usuario al ser m\u00e1s personalizada gracias a las redes sociales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdedce8 elementor-widget elementor-widget-text-editor\" data-id=\"bdedce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde nuestra <b>agencia de marketing<\/b> podemos ayudarte a aplicar todo tipo de estrategias para tu empresa, solo tienes que contactar con nosotros a trav\u00e9s denuestros <a href=\"https:\/\/zest-agency.com\/contacto\/\" target=\"_blank\" rel=\"noopener\"><b>formularios<\/b><\/a>, o si prefieres hablar directamente llama al\u00a0<b><a href=\"http:\/\/tel:672652299\" target=\"_blank\" rel=\"noopener\">672 65 22 99<\/a>\u00a0<\/b>o vis\u00edtanos en\u00a0<b><a href=\"https:\/\/www.google.com\/maps\/place\/Zest+Agency\/@40.3493033,-3.8180027,15z\/data=!4m5!3m4!1s0x0:0xbbb2fffeec289e59!8m2!3d40.3493071!4d-3.8179989\" target=\"_blank\" rel=\"noopener\">nuestras oficinas<\/a>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tan importante es contar con una plataforma de venta a trav\u00e9s de Internet como contar con la presencia en una o varias redes sociales, ya que son un elemento de referencia para la mayor\u00eda de los compradores. De hecho, seg\u00fan el&nbsp;estudio de Redes Sociales IAB Spain 2021, m\u00e1s de la mitad de los usuarios buscan [&hellip;]<\/p>","protected":false},"author":34415,"featured_media":3330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[85,86,79,80,76,66,60,81,77,78,82,83,84],"class_list":["post-3343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-compras","tag-empresa","tag-facebook","tag-instagram","tag-marketing","tag-marketing-digital","tag-negocio","tag-pinterest","tag-redes-sociales","tag-social-media","tag-twitter","tag-whatsapp","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redes sociales: Compras a golpe de click | Zest<\/title>\n<meta name=\"description\" content=\"Las opiniones positivas de otros usuarios en redes sociales se convierten en un elemento clave para la decisi\u00f3n de compra de clientes nuevos..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zest-agency.com\/en\/redes-sociales-compras-click\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales: Compras a golpe de click | Zest\" \/>\n<meta property=\"og:description\" content=\"Las opiniones positivas de otros usuarios en redes sociales se convierten en un elemento clave para la decisi\u00f3n de compra de clientes nuevos..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zest-agency.com\/en\/redes-sociales-compras-click\/\" \/>\n<meta property=\"og:site_name\" content=\"Zest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZestAgencyEs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T12:37:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T07:33:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Irene Magro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:site\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irene Magro\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/\"},\"author\":{\"name\":\"Irene Magro\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/5ed09d7d844702e56d831419070d3743\"},\"headline\":\"Redes sociales: Compras a golpe de click\",\"datePublished\":\"2022-10-31T12:37:57+00:00\",\"dateModified\":\"2022-11-11T07:33:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/\"},\"wordCount\":946,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg\",\"keywords\":[\"compras\",\"empresa\",\"facebook\",\"instagram\",\"marketing\",\"Marketing Digital\",\"negocio\",\"pinterest\",\"redes sociales\",\"social media\",\"twitter\",\"whatsapp\",\"youtube\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/\",\"url\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/\",\"name\":\"Redes sociales: Compras a golpe de click | Zest\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg\",\"datePublished\":\"2022-10-31T12:37:57+00:00\",\"dateModified\":\"2022-11-11T07:33:41+00:00\",\"description\":\"Las opiniones positivas de otros usuarios en redes sociales se convierten en un elemento clave para la decisi\u00f3n de compra de clientes nuevos..\",\"breadcrumb\":{\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg\",\"width\":1140,\"height\":655,\"caption\":\"\u00cdconos de redes sociales en cubos.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/zest-agency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Redes sociales: Compras a golpe de click\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zest-agency.com\/#website\",\"url\":\"https:\/\/zest-agency.com\/\",\"name\":\"Zest\",\"description\":\"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba\",\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zest-agency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zest-agency.com\/#organization\",\"name\":\"Zest-Agency\",\"url\":\"https:\/\/zest-agency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"width\":512,\"height\":512,\"caption\":\"Zest-Agency\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZestAgencyEs\/\",\"https:\/\/x.com\/Zest_Agency\",\"https:\/\/www.instagram.com\/zestagencyes\/\",\"https:\/\/www.linkedin.com\/company\/zest-agency\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/5ed09d7d844702e56d831419070d3743\",\"name\":\"Irene Magro\",\"sameAs\":[\"http:\/\/www.zest-agency.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Redes sociales: Compras a golpe de click | Zest","description":"Las opiniones positivas de otros usuarios en redes sociales se convierten en un elemento clave para la decisi\u00f3n de compra de clientes nuevos..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zest-agency.com\/en\/redes-sociales-compras-click\/","og_locale":"en_US","og_type":"article","og_title":"Redes sociales: Compras a golpe de click | Zest","og_description":"Las opiniones positivas de otros usuarios en redes sociales se convierten en un elemento clave para la decisi\u00f3n de compra de clientes nuevos..","og_url":"https:\/\/zest-agency.com\/en\/redes-sociales-compras-click\/","og_site_name":"Zest","article_publisher":"https:\/\/www.facebook.com\/ZestAgencyEs\/","article_published_time":"2022-10-31T12:37:57+00:00","article_modified_time":"2022-11-11T07:33:41+00:00","og_image":[{"width":1140,"height":655,"url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg","type":"image\/jpeg"}],"author":"Irene Magro","twitter_card":"summary_large_image","twitter_creator":"@Zest_Agency","twitter_site":"@Zest_Agency","twitter_misc":{"Written by":"Irene Magro"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#article","isPartOf":{"@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/"},"author":{"name":"Irene Magro","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/5ed09d7d844702e56d831419070d3743"},"headline":"Redes sociales: Compras a golpe de click","datePublished":"2022-10-31T12:37:57+00:00","dateModified":"2022-11-11T07:33:41+00:00","mainEntityOfPage":{"@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/"},"wordCount":946,"commentCount":0,"publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"image":{"@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg","keywords":["compras","empresa","facebook","instagram","marketing","Marketing Digital","negocio","pinterest","redes sociales","social media","twitter","whatsapp","youtube"],"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zest-agency.com\/redes-sociales-compras-click\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/","url":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/","name":"Redes sociales: Compras a golpe de click | Zest","isPartOf":{"@id":"https:\/\/zest-agency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage"},"image":{"@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg","datePublished":"2022-10-31T12:37:57+00:00","dateModified":"2022-11-11T07:33:41+00:00","description":"Las opiniones positivas de otros usuarios en redes sociales se convierten en un elemento clave para la decisi\u00f3n de compra de clientes nuevos..","breadcrumb":{"@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zest-agency.com\/redes-sociales-compras-click\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#primaryimage","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2022\/07\/redes-sociales.jpg","width":1140,"height":655,"caption":"\u00cdconos de redes sociales en cubos."},{"@type":"BreadcrumbList","@id":"https:\/\/zest-agency.com\/redes-sociales-compras-click\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zest-agency.com\/"},{"@type":"ListItem","position":2,"name":"Redes sociales: Compras a golpe de click"}]},{"@type":"WebSite","@id":"https:\/\/zest-agency.com\/#website","url":"https:\/\/zest-agency.com\/","name":"Zest","description":"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba","publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zest-agency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zest-agency.com\/#organization","name":"Zest-Agency","url":"https:\/\/zest-agency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","width":512,"height":512,"caption":"Zest-Agency"},"image":{"@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZestAgencyEs\/","https:\/\/x.com\/Zest_Agency","https:\/\/www.instagram.com\/zestagencyes\/","https:\/\/www.linkedin.com\/company\/zest-agency"]},{"@type":"Person","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/5ed09d7d844702e56d831419070d3743","name":"Irene Magro","sameAs":["http:\/\/www.zest-agency.com"]}]}},"_links":{"self":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/users\/34415"}],"replies":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/comments?post=3343"}],"version-history":[{"count":1,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/3343\/revisions"}],"predecessor-version":[{"id":3349,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/3343\/revisions\/3349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media\/3330"}],"wp:attachment":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media?parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/categories?post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/tags?post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}