{"id":1540,"date":"2018-05-17T12:55:50","date_gmt":"2018-05-17T12:55:50","guid":{"rendered":"https:\/\/zest-agency.com\/?p=1540"},"modified":"2019-04-09T11:43:51","modified_gmt":"2019-04-09T11:43:51","slug":"como-crear-una-landing-page-perfecta-2","status":"publish","type":"post","link":"https:\/\/zest-agency.com\/en\/como-crear-una-landing-page-perfecta-2\/","title":{"rendered":"Los mejores consejos para crear una landing page perfecta"},"content":{"rendered":"<p>Una landing page bien optimizada puede tener un impacto enorme en tus ratios de conversi\u00f3n, ya sea para generar ventas en tu ecommerce o lograr que los visitantes se queden en tu blog o web de empresa, la landing page debe ser el centro de tu estrategia online.<\/p>\n\n\n\n<p>\n\nEn este art\u00edculo vamos a explicarte todo lo que necesitas saber para ayudarte a conseguir esa landing page que tu negocio necesita:\n\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mce_2\">\u00bfQu\u00e9 es una landing page?<\/h2>\n\n\n\n<p>\n\nPor lo general empleamos el t\u00e9rmino landing page para definir aquella p\u00e1gina web donde el usuario \u201caterriza\u201d tras hacer clic en un enlace que puede proceder de otra web, de una estrategia SEM, redes sociales, un banner etc.\n\n<\/p>\n\n\n\n<p>\n\nComo dec\u00edamos, el objetivo de una landing page suele ser el de generar unos ratios de conversi\u00f3n altos, es decir, lograr que un alto porcentaje de los usuarios que visitan nuestra p\u00e1gina realicen la acci\u00f3n o acciones que nos interesan: rellenar un formulario, comprar un producto, descargar un archivo\u2026\n\n<\/p>\n\n\n\n<p>\n\nDe nada sirve invertir en una buena campa\u00f1a de marketing online si al final donde aterrizan tus potenciales clientes no es capaz de \u201cterminar el trabajo\u201d.\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/Como-crear-la-Landing-Perfecta-1024x683.jpg\" alt=\"\" class=\"wp-image-1541\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mce_6\">\u00bfCu\u00e1les son los elementos m\u00e1s importantes en una landing page?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"392\" height=\"573\" src=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/como-crear-una-landing-page-perfecta.jpg\" alt=\"\" class=\"wp-image-1543\" srcset=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/como-crear-una-landing-page-perfecta.jpg 392w, https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/como-crear-una-landing-page-perfecta-205x300.jpg 205w, https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/como-crear-una-landing-page-perfecta-230x336.jpg 230w, https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/como-crear-una-landing-page-perfecta-350x512.jpg 350w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mce_7\">1.&nbsp;<strong>Titular<\/strong><\/h3>\n\n\n\n<p>\n\nEs important\u00edsimo que el usuario que aterriza en tu p\u00e1gina sepa en cuesti\u00f3n de milisegundos de qu\u00e9 trata la web a la que acaban de llegar, por eso es recomendable utilizar un titular grande, corto y conciso que resuma lo m\u00e1s importante de la p\u00e1gina.\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mce_9\">2.&nbsp;<strong>Una imagen vistosa\u2026 vale m\u00e1s que dos mil palabras\u201d<\/strong><\/h3>\n\n\n\n<p>\n\nUna imagen que muestre tu producto de forma limpia o una imagen con personas en una actitud que refleje la filosof\u00eda de tu compa\u00f1\u00eda servir\u00e1 para incitar al usuario a interesarse por el contenido de la p\u00e1gina y animarle a leer el contenido.\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mce_11\">3.&nbsp;<strong>Llamada a la acci\u00f3n (call to action o CTA)<\/strong><\/h3>\n\n\n\n<p>\n\nEstamos acostumbrados a verlo en forma de bot\u00f3n de color llamativo \u201cCompra ahora\u201d, \u201cdescargar\u201d&nbsp; o \u201cquiero participar en el sorteo\u201d. Est\u00e1 comprobado los CTA con mensajes directos que describan la acci\u00f3n a realizar presentan tasas de conversi\u00f3n mucho m\u00e1s altas que las de los cl\u00e1sicos \u201cenviar\u201d\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mce_13\">4.&nbsp;<strong>Propuesta de valor concisa<\/strong><\/h3>\n\n\n\n<p>\n\nUn texto breve y conciso que responda a la cuesti\u00f3n \u201c\u00bfqu\u00e9 beneficios me aporta hacer lo que me pides?\u201d (comprar el producto, registrarme, descargar el e-book)\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mce_15\">5.&nbsp;<strong>Testimonios<\/strong><\/h3>\n\n\n\n<p>\n\nLas opiniones de otros consumidores suelen ser uno de los factores m\u00e1s importantes a la hora de influir a los consumidores a la hora de realizar una compra o registrarse en una web.\n\n<\/p>\n\n\n\n<p>Y esto ha sido todo por hoy, no olvid\u00e9is que en Zest somo expertos en dise\u00f1o y desarrollo web, por lo que puedes ponerte en contacto con nosotros si necesitas asesoramiento, de forma gratuita y sin ning\u00fan tipo de compromiso llam\u00e1ndonos al 91 066 93 72 o escr\u00edbenos a info@zest-agency.com.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una landing page bien optimizada puede tener un impacto enorme en tus ratios de conversi\u00f3n, ya sea para generar ventas en tu ecommerce o lograr que los visitantes se queden en tu blog o web de empresa, la landing page debe ser el centro de tu estrategia online. En este art\u00edculo vamos a explicarte todo [&hellip;]<\/p>","protected":false},"author":3,"featured_media":1123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-diseno-web","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Crear una Landing Page Perfecta F\u00e1cil | Paso a Paso<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo aprender\u00e1s como crear una landing page perfecta de forma r\u00e1pida y sencilla. Convi\u00e9rte en todo un profesional del dise\u00f1o web con Zest!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zest-agency.com\/en\/como-crear-una-landing-page-perfecta-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Crear una Landing Page Perfecta F\u00e1cil | Paso a Paso\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo aprender\u00e1s como crear una landing page perfecta de forma r\u00e1pida y sencilla. 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