La realidad virtual (VR) es una tecnolog\u00eda que nos permite sustituir nuestro entorno, por otro generado de forma digital. A diferencia de la VR, en la que la persona se encuentra limitada al lugar f\u00edsico en el que se encuentra en el momento de la experiencia, la realidad aumentada (AR) permite al usuario. El mejor ejemplo para entenderla ser\u00eda el famoso juego de Pokemon GO.
Hoy en d\u00eda suponen una herramienta ideal en las decisiones de compra, como estrategia de interacci\u00f3n entre la marca y el consumidor, para atraer clientes o como apoyo en los procesos de innovaci\u00f3n empresarial.<\/p>\n\n\n\n
Ofrecen beneficios como: aumentar el conocimiento de marca o el engagement del cliente, llevar lo digital al mundo real y mejoran la experiencia del cliente.<\/p>\n\n\n\n
![\"\"](\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/pokemon-go-realidad-aumentada.jpg\")
<\/figure><\/div>\n\n\n\nB\u00fasquedas por voz<\/strong>: <\/h3>\n\n\n\nDurante el 2018, las b\u00fasquedas por voz han experimentado un crecimiento brutal,cambiando el panorama en el posicionamiento SEO y la User Experience (UX). <\/p>\n\n\n\n
Siri, Alexa o Google Now son algunos ejemplos de que su uso cada vez es m\u00e1s generalizado. Por lo que deberemos de adaptar nuestras estrategias a estos medios, los cuales facilitan la vida a los usuarios haciendo las b\u00fasquedas m\u00e1s r\u00e1pidas, pero mostrando menos resultados, por lo que ser\u00e1 necesaria una buena estrategia SEO y digital.
<\/p>\n\n\n\n![\"\"](\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/busquedas-por-voz-tendencia-2019.jpg\")
<\/figure>\n\n\n\nChatbots:<\/strong> <\/h3>\n\n\n\nPermiten que los usuarios puedan mantener conversaciones con las empresas a\ntrav\u00e9s de un robot programado y automatizado, en tiempo real, como si lo hiciesen\ncon una persona humana. Cada vez es m\u00e1s com\u00fan su uso y ser\u00e1 tendencia ver como\nse genera cada vez una mayor interacci\u00f3n y relaci\u00f3n entre las marcas y los\nconsumidores.<\/p>\n\n\n\n
Por otro lado, Whatsapp lanz\u00f3 a principios de \u201cWhatsApp Business\u201d, que permit\u00eda a las empresas la posibilidad de estar en contacto con sus clientes a trav\u00e9s de la aplicaci\u00f3n, lo que supuso una declaraci\u00f3n de intenciones para lo que parece que llegar\u00e1 en 2019, que es el lanzamiento de la API oficial que permita la automatizaci\u00f3n de conversaciones entre empresas y clientes a trav\u00e9s de Whatsapp.<\/p>\n\n\n\n![\"\"](\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/chatbots-whatsapp-business.jpg\")
<\/figure>\n\n\n\nVideo program\u00e1tico<\/strong>: <\/h3>\n\n\n\nEl pr\u00f3ximo a\u00f1o se prev\u00e9 la consolidaci\u00f3n del v\u00eddeo program\u00e1tico. En 2019 m\u00e1s del 70% del v\u00eddeo publicitario ser\u00e1 program\u00e1tico, el video hoy es el protagonista del consumo digital. El aumento de la demanda obliga a las empresas a fomentar la creatividad y a mejorar sus formatos para lograr un mejor posicionamiento y una mejor relaci\u00f3n con sus clientes potenciales y su p\u00fablico objetivo.
<\/p>\n\n\n\n![\"\"](\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/video-programatico.jpg\")
<\/figure>\n\n\n\nSocial commerce y mobile commerce<\/strong>: <\/h3>\n\n\n\nEl Social commerce es una subcategor\u00eda del ecommerce tradicional que utilizada las redes sociales y se aprovecha\ndel feedback de los usuarios para generar ventas. Las redes sociales y las\ntiendas online est\u00e1n cada vez m\u00e1s integradas en la vida de los consumidores,\npor lo que cada vez est\u00e1n creciendo m\u00e1s las estrategias de venta por redes sociales\ncomo Facebook, Twitter, Pinterest o Instagram, para anunciarse o como\nplataforma de venta directa por parte de las empresas.<\/p>\n\n\n\n![\"\"](\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/social-commerce.png\")
<\/figure>\n\n\n\nLos m\u00f3viles se han impuesto a la hora de realizar compras. Sin ir m\u00e1s\nlejos, estas Navidades se estima que casi el 50% de los pedidos se realizar\u00e1n a\ntrav\u00e9s del m\u00f3vil, y los tel\u00e9fonos abarcar\u00e1n alrededor del 70% de todas las\nvisitas de E-Commerce. <\/p>\n\n\n\n
Por lo que es imprescindible optimizar el dise\u00f1o full responsive de las web\ny la usabilidad del usuario para facilitar los procesos de compra en la\nconsolidaci\u00f3n del M-Commerce.<\/p>\n\n\n\n
Estas son s\u00f3lo algunas de las muchas tendencias que seguro que aparecer\u00e1n durante todo el a\u00f1o 2019 y que poco a poco iremos descubriendo.Ahora ya es turno de que adaptes las estrategias de tu empresa, teniendo en cuenta estos aspectos.<\/p>\n\n\n\n![\"\"](\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/infografia-5-tendencias-909x1024.jpg\")
<\/figure>\n\n\n\nComo siempre no olvid\u00e9is de que en Zest-Agency te ayudamos a que tu negocio crezca. No dudes en ponerte en contacto con nosotros, de forma gratuita y sin ning\u00fan tipo de compromiso llam\u00e1ndonos al 91 066 93 72 o escr\u00edbenos a info@zest-agency.com.<\/p>","protected":false},"excerpt":{"rendered":"
2018 est\u00e1 llegando a su fin. Ha sido un a\u00f1o de grandes cambios a nivel tecnol\u00f3gico, y de innovaciones en el \u00e1rea del marketing digital. Vivimos en la era de la digitalizaci\u00f3n y cada d\u00eda surgen ideas nuevas y cambios en los gustos y los h\u00e1bitos de los consumidores. Por lo tanto, tambi\u00e9n se producen […]<\/p>","protected":false},"author":3,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing-digital","post_format-post-format-image"],"yoast_head":"\n
5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest<\/title>\n<meta name=\"description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\" \/>\n<meta property=\"og:description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Zest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZestAgencyEs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T12:13:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-07T10:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Navarro Gomez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:site\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Navarro Gomez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"author\":{\"name\":\"Alex Navarro Gomez\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\"},\"headline\":\"5 tendencias en Marketing digital para 2019\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"url\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"name\":\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"description\":\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\",\"breadcrumb\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"width\":960,\"height\":640,\"caption\":\"5 tendencias en marketing digital para 2019\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/zest-agency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tendencias en Marketing digital para 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zest-agency.com\/#website\",\"url\":\"https:\/\/zest-agency.com\/\",\"name\":\"Zest\",\"description\":\"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba\",\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zest-agency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zest-agency.com\/#organization\",\"name\":\"Zest-Agency\",\"url\":\"https:\/\/zest-agency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"width\":512,\"height\":512,\"caption\":\"Zest-Agency\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZestAgencyEs\/\",\"https:\/\/x.com\/Zest_Agency\",\"https:\/\/www.instagram.com\/zestagencyes\/\",\"https:\/\/www.linkedin.com\/company\/zest-agency\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\",\"name\":\"Alex Navarro Gomez\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_locale":"en_US","og_type":"article","og_title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","og_description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","og_url":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_site_name":"Zest","article_publisher":"https:\/\/www.facebook.com\/ZestAgencyEs\/","article_published_time":"2018-12-17T12:13:22+00:00","article_modified_time":"2020-02-07T10:26:57+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","type":"image\/jpeg"}],"author":"Alex Navarro Gomez","twitter_card":"summary_large_image","twitter_creator":"@Zest_Agency","twitter_site":"@Zest_Agency","twitter_misc":{"Written by":"Alex Navarro Gomez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article","isPartOf":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"author":{"name":"Alex Navarro Gomez","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f"},"headline":"5 tendencias en Marketing digital para 2019","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","mainEntityOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"wordCount":798,"commentCount":0,"publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","articleSection":["Marketing digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","url":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","name":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","isPartOf":{"@id":"https:\/\/zest-agency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","breadcrumb":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","width":960,"height":640,"caption":"5 tendencias en marketing digital para 2019"},{"@type":"BreadcrumbList","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zest-agency.com\/"},{"@type":"ListItem","position":2,"name":"5 tendencias en Marketing digital para 2019"}]},{"@type":"WebSite","@id":"https:\/\/zest-agency.com\/#website","url":"https:\/\/zest-agency.com\/","name":"Zest","description":"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba","publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zest-agency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zest-agency.com\/#organization","name":"Zest-Agency","url":"https:\/\/zest-agency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","width":512,"height":512,"caption":"Zest-Agency"},"image":{"@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZestAgencyEs\/","https:\/\/x.com\/Zest_Agency","https:\/\/www.instagram.com\/zestagencyes\/","https:\/\/www.linkedin.com\/company\/zest-agency"]},{"@type":"Person","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f","name":"Alex Navarro Gomez"}]}},"_links":{"self":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":1,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":2298,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions\/2298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\n\n\n
<\/figure>\n\n\n\nChatbots:<\/strong> <\/h3>\n\n\n\nPermiten que los usuarios puedan mantener conversaciones con las empresas a\ntrav\u00e9s de un robot programado y automatizado, en tiempo real, como si lo hiciesen\ncon una persona humana. Cada vez es m\u00e1s com\u00fan su uso y ser\u00e1 tendencia ver como\nse genera cada vez una mayor interacci\u00f3n y relaci\u00f3n entre las marcas y los\nconsumidores.<\/p>\n\n\n\n
Por otro lado, Whatsapp lanz\u00f3 a principios de \u201cWhatsApp Business\u201d, que permit\u00eda a las empresas la posibilidad de estar en contacto con sus clientes a trav\u00e9s de la aplicaci\u00f3n, lo que supuso una declaraci\u00f3n de intenciones para lo que parece que llegar\u00e1 en 2019, que es el lanzamiento de la API oficial que permita la automatizaci\u00f3n de conversaciones entre empresas y clientes a trav\u00e9s de Whatsapp.<\/p>\n\n\n\n<\/figure>\n\n\n\nVideo program\u00e1tico<\/strong>: <\/h3>\n\n\n\nEl pr\u00f3ximo a\u00f1o se prev\u00e9 la consolidaci\u00f3n del v\u00eddeo program\u00e1tico. En 2019 m\u00e1s del 70% del v\u00eddeo publicitario ser\u00e1 program\u00e1tico, el video hoy es el protagonista del consumo digital. El aumento de la demanda obliga a las empresas a fomentar la creatividad y a mejorar sus formatos para lograr un mejor posicionamiento y una mejor relaci\u00f3n con sus clientes potenciales y su p\u00fablico objetivo.
<\/p>\n\n\n\n<\/figure>\n\n\n\nSocial commerce y mobile commerce<\/strong>: <\/h3>\n\n\n\nEl Social commerce es una subcategor\u00eda del ecommerce tradicional que utilizada las redes sociales y se aprovecha\ndel feedback de los usuarios para generar ventas. Las redes sociales y las\ntiendas online est\u00e1n cada vez m\u00e1s integradas en la vida de los consumidores,\npor lo que cada vez est\u00e1n creciendo m\u00e1s las estrategias de venta por redes sociales\ncomo Facebook, Twitter, Pinterest o Instagram, para anunciarse o como\nplataforma de venta directa por parte de las empresas.<\/p>\n\n\n\n<\/figure>\n\n\n\nLos m\u00f3viles se han impuesto a la hora de realizar compras. Sin ir m\u00e1s\nlejos, estas Navidades se estima que casi el 50% de los pedidos se realizar\u00e1n a\ntrav\u00e9s del m\u00f3vil, y los tel\u00e9fonos abarcar\u00e1n alrededor del 70% de todas las\nvisitas de E-Commerce. <\/p>\n\n\n\n
Por lo que es imprescindible optimizar el dise\u00f1o full responsive de las web\ny la usabilidad del usuario para facilitar los procesos de compra en la\nconsolidaci\u00f3n del M-Commerce.<\/p>\n\n\n\n
Estas son s\u00f3lo algunas de las muchas tendencias que seguro que aparecer\u00e1n durante todo el a\u00f1o 2019 y que poco a poco iremos descubriendo.Ahora ya es turno de que adaptes las estrategias de tu empresa, teniendo en cuenta estos aspectos.<\/p>\n\n\n\n<\/figure>\n\n\n\nComo siempre no olvid\u00e9is de que en Zest-Agency te ayudamos a que tu negocio crezca. No dudes en ponerte en contacto con nosotros, de forma gratuita y sin ning\u00fan tipo de compromiso llam\u00e1ndonos al 91 066 93 72 o escr\u00edbenos a info@zest-agency.com.<\/p>","protected":false},"excerpt":{"rendered":"
2018 est\u00e1 llegando a su fin. Ha sido un a\u00f1o de grandes cambios a nivel tecnol\u00f3gico, y de innovaciones en el \u00e1rea del marketing digital. Vivimos en la era de la digitalizaci\u00f3n y cada d\u00eda surgen ideas nuevas y cambios en los gustos y los h\u00e1bitos de los consumidores. Por lo tanto, tambi\u00e9n se producen […]<\/p>","protected":false},"author":3,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing-digital","post_format-post-format-image"],"yoast_head":"\n
5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest<\/title>\n<meta name=\"description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\" \/>\n<meta property=\"og:description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Zest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZestAgencyEs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T12:13:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-07T10:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Navarro Gomez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:site\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Navarro Gomez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"author\":{\"name\":\"Alex Navarro Gomez\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\"},\"headline\":\"5 tendencias en Marketing digital para 2019\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"url\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"name\":\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"description\":\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\",\"breadcrumb\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"width\":960,\"height\":640,\"caption\":\"5 tendencias en marketing digital para 2019\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/zest-agency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tendencias en Marketing digital para 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zest-agency.com\/#website\",\"url\":\"https:\/\/zest-agency.com\/\",\"name\":\"Zest\",\"description\":\"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba\",\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zest-agency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zest-agency.com\/#organization\",\"name\":\"Zest-Agency\",\"url\":\"https:\/\/zest-agency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"width\":512,\"height\":512,\"caption\":\"Zest-Agency\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZestAgencyEs\/\",\"https:\/\/x.com\/Zest_Agency\",\"https:\/\/www.instagram.com\/zestagencyes\/\",\"https:\/\/www.linkedin.com\/company\/zest-agency\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\",\"name\":\"Alex Navarro Gomez\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_locale":"en_US","og_type":"article","og_title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","og_description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","og_url":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_site_name":"Zest","article_publisher":"https:\/\/www.facebook.com\/ZestAgencyEs\/","article_published_time":"2018-12-17T12:13:22+00:00","article_modified_time":"2020-02-07T10:26:57+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","type":"image\/jpeg"}],"author":"Alex Navarro Gomez","twitter_card":"summary_large_image","twitter_creator":"@Zest_Agency","twitter_site":"@Zest_Agency","twitter_misc":{"Written by":"Alex Navarro Gomez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article","isPartOf":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"author":{"name":"Alex Navarro Gomez","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f"},"headline":"5 tendencias en Marketing digital para 2019","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","mainEntityOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"wordCount":798,"commentCount":0,"publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","articleSection":["Marketing digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","url":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","name":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","isPartOf":{"@id":"https:\/\/zest-agency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","breadcrumb":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","width":960,"height":640,"caption":"5 tendencias en marketing digital para 2019"},{"@type":"BreadcrumbList","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zest-agency.com\/"},{"@type":"ListItem","position":2,"name":"5 tendencias en Marketing digital para 2019"}]},{"@type":"WebSite","@id":"https:\/\/zest-agency.com\/#website","url":"https:\/\/zest-agency.com\/","name":"Zest","description":"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba","publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zest-agency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zest-agency.com\/#organization","name":"Zest-Agency","url":"https:\/\/zest-agency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","width":512,"height":512,"caption":"Zest-Agency"},"image":{"@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZestAgencyEs\/","https:\/\/x.com\/Zest_Agency","https:\/\/www.instagram.com\/zestagencyes\/","https:\/\/www.linkedin.com\/company\/zest-agency"]},{"@type":"Person","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f","name":"Alex Navarro Gomez"}]}},"_links":{"self":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":1,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":2298,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions\/2298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nVideo program\u00e1tico<\/strong>: <\/h3>\n\n\n\nEl pr\u00f3ximo a\u00f1o se prev\u00e9 la consolidaci\u00f3n del v\u00eddeo program\u00e1tico. En 2019 m\u00e1s del 70% del v\u00eddeo publicitario ser\u00e1 program\u00e1tico, el video hoy es el protagonista del consumo digital. El aumento de la demanda obliga a las empresas a fomentar la creatividad y a mejorar sus formatos para lograr un mejor posicionamiento y una mejor relaci\u00f3n con sus clientes potenciales y su p\u00fablico objetivo.
<\/p>\n\n\n\n<\/figure>\n\n\n\nSocial commerce y mobile commerce<\/strong>: <\/h3>\n\n\n\nEl Social commerce es una subcategor\u00eda del ecommerce tradicional que utilizada las redes sociales y se aprovecha\ndel feedback de los usuarios para generar ventas. Las redes sociales y las\ntiendas online est\u00e1n cada vez m\u00e1s integradas en la vida de los consumidores,\npor lo que cada vez est\u00e1n creciendo m\u00e1s las estrategias de venta por redes sociales\ncomo Facebook, Twitter, Pinterest o Instagram, para anunciarse o como\nplataforma de venta directa por parte de las empresas.<\/p>\n\n\n\n<\/figure>\n\n\n\nLos m\u00f3viles se han impuesto a la hora de realizar compras. Sin ir m\u00e1s\nlejos, estas Navidades se estima que casi el 50% de los pedidos se realizar\u00e1n a\ntrav\u00e9s del m\u00f3vil, y los tel\u00e9fonos abarcar\u00e1n alrededor del 70% de todas las\nvisitas de E-Commerce. <\/p>\n\n\n\n
Por lo que es imprescindible optimizar el dise\u00f1o full responsive de las web\ny la usabilidad del usuario para facilitar los procesos de compra en la\nconsolidaci\u00f3n del M-Commerce.<\/p>\n\n\n\n
Estas son s\u00f3lo algunas de las muchas tendencias que seguro que aparecer\u00e1n durante todo el a\u00f1o 2019 y que poco a poco iremos descubriendo.Ahora ya es turno de que adaptes las estrategias de tu empresa, teniendo en cuenta estos aspectos.<\/p>\n\n\n\n<\/figure>\n\n\n\nComo siempre no olvid\u00e9is de que en Zest-Agency te ayudamos a que tu negocio crezca. No dudes en ponerte en contacto con nosotros, de forma gratuita y sin ning\u00fan tipo de compromiso llam\u00e1ndonos al 91 066 93 72 o escr\u00edbenos a info@zest-agency.com.<\/p>","protected":false},"excerpt":{"rendered":"
2018 est\u00e1 llegando a su fin. Ha sido un a\u00f1o de grandes cambios a nivel tecnol\u00f3gico, y de innovaciones en el \u00e1rea del marketing digital. Vivimos en la era de la digitalizaci\u00f3n y cada d\u00eda surgen ideas nuevas y cambios en los gustos y los h\u00e1bitos de los consumidores. Por lo tanto, tambi\u00e9n se producen […]<\/p>","protected":false},"author":3,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing-digital","post_format-post-format-image"],"yoast_head":"\n
5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest<\/title>\n<meta name=\"description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\" \/>\n<meta property=\"og:description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Zest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZestAgencyEs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T12:13:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-07T10:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Navarro Gomez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:site\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Navarro Gomez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"author\":{\"name\":\"Alex Navarro Gomez\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\"},\"headline\":\"5 tendencias en Marketing digital para 2019\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"url\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"name\":\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"description\":\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\",\"breadcrumb\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"width\":960,\"height\":640,\"caption\":\"5 tendencias en marketing digital para 2019\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/zest-agency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tendencias en Marketing digital para 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zest-agency.com\/#website\",\"url\":\"https:\/\/zest-agency.com\/\",\"name\":\"Zest\",\"description\":\"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba\",\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zest-agency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zest-agency.com\/#organization\",\"name\":\"Zest-Agency\",\"url\":\"https:\/\/zest-agency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"width\":512,\"height\":512,\"caption\":\"Zest-Agency\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZestAgencyEs\/\",\"https:\/\/x.com\/Zest_Agency\",\"https:\/\/www.instagram.com\/zestagencyes\/\",\"https:\/\/www.linkedin.com\/company\/zest-agency\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\",\"name\":\"Alex Navarro Gomez\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_locale":"en_US","og_type":"article","og_title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","og_description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","og_url":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_site_name":"Zest","article_publisher":"https:\/\/www.facebook.com\/ZestAgencyEs\/","article_published_time":"2018-12-17T12:13:22+00:00","article_modified_time":"2020-02-07T10:26:57+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","type":"image\/jpeg"}],"author":"Alex Navarro Gomez","twitter_card":"summary_large_image","twitter_creator":"@Zest_Agency","twitter_site":"@Zest_Agency","twitter_misc":{"Written by":"Alex Navarro Gomez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article","isPartOf":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"author":{"name":"Alex Navarro Gomez","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f"},"headline":"5 tendencias en Marketing digital para 2019","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","mainEntityOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"wordCount":798,"commentCount":0,"publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","articleSection":["Marketing digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","url":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","name":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","isPartOf":{"@id":"https:\/\/zest-agency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","breadcrumb":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","width":960,"height":640,"caption":"5 tendencias en marketing digital para 2019"},{"@type":"BreadcrumbList","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zest-agency.com\/"},{"@type":"ListItem","position":2,"name":"5 tendencias en Marketing digital para 2019"}]},{"@type":"WebSite","@id":"https:\/\/zest-agency.com\/#website","url":"https:\/\/zest-agency.com\/","name":"Zest","description":"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba","publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zest-agency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zest-agency.com\/#organization","name":"Zest-Agency","url":"https:\/\/zest-agency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","width":512,"height":512,"caption":"Zest-Agency"},"image":{"@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZestAgencyEs\/","https:\/\/x.com\/Zest_Agency","https:\/\/www.instagram.com\/zestagencyes\/","https:\/\/www.linkedin.com\/company\/zest-agency"]},{"@type":"Person","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f","name":"Alex Navarro Gomez"}]}},"_links":{"self":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":1,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":2298,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions\/2298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\n\n\n
<\/figure>\n\n\n\nSocial commerce y mobile commerce<\/strong>: <\/h3>\n\n\n\nEl Social commerce es una subcategor\u00eda del ecommerce tradicional que utilizada las redes sociales y se aprovecha\ndel feedback de los usuarios para generar ventas. Las redes sociales y las\ntiendas online est\u00e1n cada vez m\u00e1s integradas en la vida de los consumidores,\npor lo que cada vez est\u00e1n creciendo m\u00e1s las estrategias de venta por redes sociales\ncomo Facebook, Twitter, Pinterest o Instagram, para anunciarse o como\nplataforma de venta directa por parte de las empresas.<\/p>\n\n\n\n<\/figure>\n\n\n\nLos m\u00f3viles se han impuesto a la hora de realizar compras. Sin ir m\u00e1s\nlejos, estas Navidades se estima que casi el 50% de los pedidos se realizar\u00e1n a\ntrav\u00e9s del m\u00f3vil, y los tel\u00e9fonos abarcar\u00e1n alrededor del 70% de todas las\nvisitas de E-Commerce. <\/p>\n\n\n\n
Por lo que es imprescindible optimizar el dise\u00f1o full responsive de las web\ny la usabilidad del usuario para facilitar los procesos de compra en la\nconsolidaci\u00f3n del M-Commerce.<\/p>\n\n\n\n
Estas son s\u00f3lo algunas de las muchas tendencias que seguro que aparecer\u00e1n durante todo el a\u00f1o 2019 y que poco a poco iremos descubriendo.Ahora ya es turno de que adaptes las estrategias de tu empresa, teniendo en cuenta estos aspectos.<\/p>\n\n\n\n<\/figure>\n\n\n\nComo siempre no olvid\u00e9is de que en Zest-Agency te ayudamos a que tu negocio crezca. No dudes en ponerte en contacto con nosotros, de forma gratuita y sin ning\u00fan tipo de compromiso llam\u00e1ndonos al 91 066 93 72 o escr\u00edbenos a info@zest-agency.com.<\/p>","protected":false},"excerpt":{"rendered":"
2018 est\u00e1 llegando a su fin. Ha sido un a\u00f1o de grandes cambios a nivel tecnol\u00f3gico, y de innovaciones en el \u00e1rea del marketing digital. Vivimos en la era de la digitalizaci\u00f3n y cada d\u00eda surgen ideas nuevas y cambios en los gustos y los h\u00e1bitos de los consumidores. Por lo tanto, tambi\u00e9n se producen […]<\/p>","protected":false},"author":3,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing-digital","post_format-post-format-image"],"yoast_head":"\n
5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest<\/title>\n<meta name=\"description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\" \/>\n<meta property=\"og:description\" content=\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Zest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZestAgencyEs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T12:13:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-07T10:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Navarro Gomez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:site\" content=\"@Zest_Agency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Navarro Gomez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"author\":{\"name\":\"Alex Navarro Gomez\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\"},\"headline\":\"5 tendencias en Marketing digital para 2019\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"url\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\",\"name\":\"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest\",\"isPartOf\":{\"@id\":\"https:\/\/zest-agency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"datePublished\":\"2018-12-17T12:13:22+00:00\",\"dateModified\":\"2020-02-07T10:26:57+00:00\",\"description\":\"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.\",\"breadcrumb\":{\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg\",\"width\":960,\"height\":640,\"caption\":\"5 tendencias en marketing digital para 2019\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/zest-agency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tendencias en Marketing digital para 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zest-agency.com\/#website\",\"url\":\"https:\/\/zest-agency.com\/\",\"name\":\"Zest\",\"description\":\"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba\",\"publisher\":{\"@id\":\"https:\/\/zest-agency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zest-agency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zest-agency.com\/#organization\",\"name\":\"Zest-Agency\",\"url\":\"https:\/\/zest-agency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"contentUrl\":\"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png\",\"width\":512,\"height\":512,\"caption\":\"Zest-Agency\"},\"image\":{\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZestAgencyEs\/\",\"https:\/\/x.com\/Zest_Agency\",\"https:\/\/www.instagram.com\/zestagencyes\/\",\"https:\/\/www.linkedin.com\/company\/zest-agency\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f\",\"name\":\"Alex Navarro Gomez\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_locale":"en_US","og_type":"article","og_title":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","og_description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","og_url":"https:\/\/zest-agency.com\/en\/5-tendencias-en-marketing-digital-para-2019\/","og_site_name":"Zest","article_publisher":"https:\/\/www.facebook.com\/ZestAgencyEs\/","article_published_time":"2018-12-17T12:13:22+00:00","article_modified_time":"2020-02-07T10:26:57+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","type":"image\/jpeg"}],"author":"Alex Navarro Gomez","twitter_card":"summary_large_image","twitter_creator":"@Zest_Agency","twitter_site":"@Zest_Agency","twitter_misc":{"Written by":"Alex Navarro Gomez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#article","isPartOf":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"author":{"name":"Alex Navarro Gomez","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f"},"headline":"5 tendencias en Marketing digital para 2019","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","mainEntityOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"},"wordCount":798,"commentCount":0,"publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","articleSection":["Marketing digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","url":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/","name":"5 Tendencias en Marketing Digital que te har\u00e1n triunfar en 2019 | Zest","isPartOf":{"@id":"https:\/\/zest-agency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"image":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","datePublished":"2018-12-17T12:13:22+00:00","dateModified":"2020-02-07T10:26:57+00:00","description":"Conoce las tendencias en Marketing Digital que te har\u00e1n triunfar en 2019. Consejos, trucos y an\u00e1lisis para que tu empresa destaque en el 2019.","breadcrumb":{"@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#primaryimage","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/12\/5-tendencias-para-marketing-digital-en-2019.jpg","width":960,"height":640,"caption":"5 tendencias en marketing digital para 2019"},{"@type":"BreadcrumbList","@id":"https:\/\/zest-agency.com\/5-tendencias-en-marketing-digital-para-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zest-agency.com\/"},{"@type":"ListItem","position":2,"name":"5 tendencias en Marketing digital para 2019"}]},{"@type":"WebSite","@id":"https:\/\/zest-agency.com\/#website","url":"https:\/\/zest-agency.com\/","name":"Zest","description":"Zest, es una agencia de marketing digital en Madrid, que ofrece soluciones digitales 360\u00ba","publisher":{"@id":"https:\/\/zest-agency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zest-agency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zest-agency.com\/#organization","name":"Zest-Agency","url":"https:\/\/zest-agency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/","url":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","contentUrl":"https:\/\/zest-agency.com\/wp-content\/uploads\/2018\/03\/cropped-fav.png","width":512,"height":512,"caption":"Zest-Agency"},"image":{"@id":"https:\/\/zest-agency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZestAgencyEs\/","https:\/\/x.com\/Zest_Agency","https:\/\/www.instagram.com\/zestagencyes\/","https:\/\/www.linkedin.com\/company\/zest-agency"]},{"@type":"Person","@id":"https:\/\/zest-agency.com\/#\/schema\/person\/b44f68724c5acb0437f95400bb5cfc2f","name":"Alex Navarro Gomez"}]}},"_links":{"self":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":1,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":2298,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/posts\/1512\/revisions\/2298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zest-agency.com\/en\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nLos m\u00f3viles se han impuesto a la hora de realizar compras. Sin ir m\u00e1s\nlejos, estas Navidades se estima que casi el 50% de los pedidos se realizar\u00e1n a\ntrav\u00e9s del m\u00f3vil, y los tel\u00e9fonos abarcar\u00e1n alrededor del 70% de todas las\nvisitas de E-Commerce. <\/p>\n\n\n\n
Por lo que es imprescindible optimizar el dise\u00f1o full responsive de las web\ny la usabilidad del usuario para facilitar los procesos de compra en la\nconsolidaci\u00f3n del M-Commerce.<\/p>\n\n\n\n
Estas son s\u00f3lo algunas de las muchas tendencias que seguro que aparecer\u00e1n durante todo el a\u00f1o 2019 y que poco a poco iremos descubriendo.Ahora ya es turno de que adaptes las estrategias de tu empresa, teniendo en cuenta estos aspectos.<\/p>\n\n\n\n Como siempre no olvid\u00e9is de que en Zest-Agency te ayudamos a que tu negocio crezca. No dudes en ponerte en contacto con nosotros, de forma gratuita y sin ning\u00fan tipo de compromiso llam\u00e1ndonos al 91 066 93 72 o escr\u00edbenos a info@zest-agency.com.<\/p>","protected":false},"excerpt":{"rendered":" 2018 est\u00e1 llegando a su fin. Ha sido un a\u00f1o de grandes cambios a nivel tecnol\u00f3gico, y de innovaciones en el \u00e1rea del marketing digital. Vivimos en la era de la digitalizaci\u00f3n y cada d\u00eda surgen ideas nuevas y cambios en los gustos y los h\u00e1bitos de los consumidores. Por lo tanto, tambi\u00e9n se producen […]<\/p>","protected":false},"author":3,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing-digital","post_format-post-format-image"],"yoast_head":"\n<\/figure>\n\n\n\n